Small Business Trends Radio

Ten Online Marketing Mistakes and How to Avoid Them

Jim Kukral of revenews.com

In this edition of the Small Business Trends Radio show, host Anita Campbell has as her guest in this conversation, internet marketing guru, Jim Kukral of Revenews.com. Jim makes his living helping others be successful with online marketing.

This conversation is terrific because whatever your experience level, there is valuable information and advice for you. Jim starts off with defining and discussing some commonly used terms like: Email Marketing, Blogging, Search Engine Marketing and Affiliate Marketing.

Then he moves into the Top 10 Online Marketing Mistakes list — done in David Letterman style. Let me share with you a few of the Top 10. Keep in mind he provides much more than the listed items, but also details behind why they are mistakes and how to do it right.

  • Number 10: If You Build It, They Will Come (Just put up a site and customers will show up, WRONG!)
  • Number 9: Splash Page: Don’t Do It! (You know the fancy graphic show that keeps your customers from finding what they want)
  • Number 8: Long Content (We don’t read online, we browse, we skim, we jump around. Don’t make your customers work so hard.)
  • Number 7: No Email Sign-Up Box on the Website (Customers visit and you don’t capture them for future contact?)

Other highlights of this show include Anita Campbell’s regular feature, Today’s Trend. The Today’s Trend in this segment is “Small Business is Becoming More Sophisticated in Using Online Services.”

About Jim Kukral

Jim Kukral is the publisher of ReveNews. He has written for ClickZ and Builder.com on the topics of Internet marketing & web design and usability. He has been blogging since 2001 and has created and/or participated on over 30 different blogs since that time.

Jim is also the Email Marketing & Blog Services Director for KowaBunga! Technologies, traded on the AMEX, stock symbol: THK. Download the free white paper “Making Blogs Work for your Online Business” at Business-Blog. Jim also runs Blog for $999.

Date: Recorded March 14, 2006

Duration: 60 minutes

Ok, that’s enough of a sneak preview. Take the time and listen right now by clicking the red and yellow player below and you will be on your way to improving your online marketing.

 
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