Search engine marketing really is not voodoo — even though it often seems that way to small business owners.

Jennifer Laycock, Editor-in-Chief of Search Engine Guide is the featured small business expert in this lively program, offering tips and advice for attracting targeted traffic to your website. Join host Anita Campbell as she interviews Jennifer in this Small Business Trends Radio broadcast.

Here’s a sampling from the show:

• The 5 big myths to search engine marketing.

• Why chanting “Google rules” over and over while building your Website pages won’t help.

• Why you need to focus on “link bait” more so than seeking link exchanges. Quality trumps quantity when it comes to links — everyday of the week.

• How a little creativity goes a long way in drawing traffic and attracting links.

• How you can get access to a professional tool for analyzing keywords and key phrases — for just $8.

• How it is possible to start an online business, get it found on the Web, and even make a profit from it within 30 days — without spending a dime. However, you are going to work intensively to compensate for the lack of investment.

Recorded: February 21, 2006

Duration: 60 minutes

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FREE DOWNLOAD: Download your free copy of Jennifer’s complimentary 100-page eBook on how to start a successful online business without spending a dime..

Other highlights of this show include Anita Campbell’s regular feature, Today’s Trend. This Today’s Trend segment is about America’s love affair with our homes and cocooning, and how to reach American consumers in their homes (hint: the Internet is a good way).

Additional Resources

Additional resources Jennifer mentioned in the broadcast include:

* Small Business Guide to Search Engine Marketing

* Small Business Ideas Forum

* Search Engine Watch

* Jill Whalen’s High Rankings

About Jennifer Laycock, Search Engine Guide.

Jennifer Laycock is the Editor-in-Chief of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand.

Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) since 2001.

She is an independent search marketing consultant for small to mid-size businesses throughout the United States.

Jennifer specializes in search engine friendly design and effective organic listings and also serves as a consultant on search engine optimization issues for both digital and full service agencies in the central Ohio area.

Recognized in the online forum communities as “thejenn,” she serves as the Forum Administrator for the JimWorld Search Engine Marketing forums and the Small Business Ideas forum. Jennifer is also known for her writings on search engine optimization and consumer search issues — and she is a requested speaker on search engine marketing and optimization issues.