Small Business Trends Radio

How Search Engine Optimization Can Help Your Small Business Compete with Big Business

Steve Kinney of searchoptimizers.comWeb traffic is a science. It is not magic; it is not a trick; it is not a secret. There is a fundamental set of underlying principles that govern why people visit a site and make a purchase online.

If you want people to visit your site YOU need to know who they are, what they want and how to effectively communicate why they should buy from you.

Our featured guest on this episode is, Steve Kinney, Founder of Search Optimizers. Steve will share insider tips regarding SEO and eliviate some of the mystery surrounding it. If you think of web traffic as a science like maintaining your health is, you would invest wisely and use the best professionals to maintain it, the same is true of your web traffic.

Here’s a sampling from the show:

  • The #1 key to search engine succcess is to focus on the wants and needs of your customers. You need to get to know the language they use around your product space, how they describe what they need, what phraseology do they use.
  • Focus on learning about the customers that buy, remember you are trying to get traffic that buys, not accidental visitors or people not ready for a solution like yours.
  • All the science and mechanics of Search Engine Optimization can be learned and implemented yourself, with effective training and focus, or with the the support of experts like our guest on this show.

Please stay tuned at the end of this episode for our Today’s Trend Segment. This is our bonus segment and this episode’s topic is about using audio and podcasts to gain search engine visibility.

Recorded: July 11, 2006
Duration: 55:54 minutes

About Steve Kinney, President of Search Optimizers

Steve Kinney’s background as a workflow consultant and software engineer adds another perspective to optimization. His company focuses on automating the process for performing search engine optimization (SEO).

The result, he says, makes high-end SEO more accessible to small and medium enterprises. He claims a competitive level of effectiveness compared with larger corporate SEO campaigns.

Kinney started performing search engine optimization for customers in 1997. He continues to design proprietary software used in these efforts.

Learn more about Steve at Search Optimizers.

 
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