What’s the real key to hiring effectively? Surprisingly, a candidate’s requisite skills or experience are not all that you should focus on.

Having the right people share the same values and vision and together, as a team, who uphold their company’s commitment to those values – that’s what makes the difference to your business performance.

Our featured guest today, Linda Finkle, CEO and Founder of Incedo Group, will help you to develop the skills to begin to hire from a place of strength - instead of weakness.

Here’s a sampling from the show:

• Employee Branding is a term used more frequently today. This term refers to a profile that may exist for a company’s ideal employee. This profile is usually more centered around who the person is as opposed to what their skills are.

• Customer service is still king. Employee Branding may be used to create an experience for the customer. Where the attitude, enthusiasm, and attentiveness of the employee towards the customer creates a positive experience for them.

• Realize their value once you’ve selected your employees. It does not lie solely in their skills. Equally important are their attitudes, eagerness, and willingness to learn and grow with the company.

Today’s Trend: In addition to the above points, please stay tuned at the end of the program to the Today’s Trend segment. The Today’s Trend for this episode is: The Trend Of The Slower Growth Economy. Today’s Trend explores the current slow growth economy. Stocks are down and job creation plans are gone. The economy just isn’t growing as fast. How do you adjust as a small business owner? Avoid long term commitments, use temporary staff, invest time in keeping your current staff on board, and pay attention to your financials. By being aware of the economic conditions around you, you can adjust accordingly.

Recorded: March 20, 2007

Duration: 53:25 minutes

About Linda Finkle, CEO of Incedo Group

Linda Finkle is a leading expert on organizational communication strategies and human potential development. She is also a powerful speaker, executive coach and business consultant. As CEO of her organizational coaching firm, Incedo Group, Linda has helped countless companies and professionals nationwide to build internal communication strategies and conflict resolution approaches.

Linda believes firmly in fostering leadership communication that inspires loyalty, builds strong, visionary teams and has its roots in caring about the people that make up a company. She knows that great leaders make the difference to the productivity and performance of their companies, and that each leader is wildly different in their individual philosophy and style.

Linda is an Ohio University graduate, a Master Certified Coach, a Certified DynaMetrics Professional, and a certified graduate of Coach U. Linda is a past member of the International Coach Federation’s Board of Directors, the 2001-2003 President of the DC Metro chapter of the ICF and a member of the National Speakers Association.

For more on Linda Finkle, visit Incedo Group.

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