Small Business Trends Radio

Tradeshow Marketing – Improve Your ROI

MarketingAugust 16, 2006By

Tradeshow marketing or Event marketing is something to seriously consider for your small business. The number of tradeshows that are being held specifically for the benefit of small business exposure is growing in almost every city in America.

Robert Levin of the New York Enterprise ReportOne challenge is how to make the decision to add tradeshows to your marketing investment. But maybe most important of all is how to insure they are a successful tool for your business.

Fortunately we have identified an expert in this area and have asked him to explain the ins and outs to you. Robert Levin of the New York Enterprise Report joins us to explore both the opportunities and the pitfalls of tradeshow or event marketing.

Read more and listen to Tradeshow Marketing – Improve Your ROI

One Response to “Tradeshow Marketing – Improve Your ROI”

  1. Chris Says:

    This was a really informative show. I especially like the part about really breaking it down into your target market and the easy to understand steps to work through to figure out whether or not it’s in your budget. Thanks so much for another great show!

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