Small Business Trends Radio

How To Create The Perfect 15-Second Pitch

EntrepreneursJune 13, 2007By

Laura Allen on the perfect 15-second pitch.The right pitch at the right time, to the right person, can jump start a career, but it can be difficult to pull off.

Our featured guest in this episode of Small Business Trends Radio is Laura Allen, Co-Founder of Laura is going to walk you through the key elements for creating a perfect 15-second pitch. And next time the perfect moment arrives, you’ll be ready for it.

Here are a few tips:

  • Create a pitch — for every niche. This is very important. Develop a straight forward pitch for every industry that your focused on. If you dabble in photography but work nine to five as a caterer – you need one for each.
  • Use it effectively — and have a pitch prepared for every event that you attend. Be it a barbecue, fundraiser, or networking event – when you are least prepared is when you are most likely to have a random encounter opportunity.
  • Include a bold — compelling statement that peaks the interest of the listener and provokes them to want to know more. As Seth Godin says, “Your either remarkable or invisible.”

Stay tuned at the end of the program for Steve Rucinski’s Small Business Advice segment in which he discusses delegation in the virtual world and making a hire in 30 days or less.

Gain access to Laura’s discussion by clicking the player below to listen to the full interview.

3 Responses to “How To Create The Perfect 15-Second Pitch”

  1. EJMalyn Says:

    Great info! Creating a pitch that holds the interest of any listerner is always a sell. I like “remarkable”.

  2. Chris Says:

    I think it’s interesting that it is suggested that numerous pitch’s be created for different social settings. That’s a great idea and also eases you into the conversation. I also find it interesting that a pitch be created for every niche you may be involved in.

  3. John Kananda Says:

    I watched you on TV today (Sunday 09/01/07) and hurried to access your web site. Believe me, you solved for me one of my greatest obstacles. I am 60 and whenever I had an opportunity, I blew it by giving my resume of 40 years in Accounting, NGO Program Development and administration, Pharmacy technician, Night Auditor, Medication Aide, Web page designer etc. By the time I finished, one of my interviewers asked me “If you are an Accountant,why do anything else for a living?” This took me from my objective of impressing to defending. Result: Failed interview because I did not appear focussed.

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