Small Business Trends Radio

This week’s Podcast Review is about the 10 Golden Rules Internet Marketing Podcast

Description: Jay Berkowitz is a small business Internet consultant with more than 20 years of marketing experience and he uses this Podcast to focus on the 10 Best Rules for Internet Marketing Success.

Comments: Good sound, simple but effective intro clips (bumpers). Sometimes Jay is solo and sometime with guests. He even shares content live from various Podcasting events.

Shows seem to be 30 to 60 minutes in length for the most part. Jay brings to our ears a who’s-who in the Internet marketing world. Here is a sampling of his topics:

- Finding your voice for your podcast, how and where to host your podcast, the software and hardware you need to produce a podcast, how to prepare a show, how to develop great content and entertainment, strategies and tactics for free and paid promotion for a podcast.

- Finding your voice for your podcast, how and where to host your podcast, the software and hardware you need to produce a podcast, how to prepare a show, how to develop great content and entertainment, strategies and tactics for free and paid promotion for a podcast.

From just these two descriptions you can see that Jay packs each show with some great depth and breadth of valuable advice and insight.

Pluses: I like the sound quality, the content and the presentation. The website is pretty basic but it does have instant play, good notes, requests for comments and feedback and RSS subscribe links.

Minuses: I would like to see search, categories and archive access provided. As more content is put up I am sure these functions will be added.

Recommendation: If Internet marketing is important to you then you should give a listen to the 10 Golden Rules Internet Marketing Podcast.