How To Use Facebook To Market Your Business
So, you haven’t heard of Facebook yet? Or maybe you have and are just not familiar with it. Well either way, Facebook has some benefits for small business owners that you need to know about.
Our featured guest in this Episode of The Small Business Trends Radio is Shama Hyder, Chief Marketing Expert and Founder of Click To Client. Shama is an expert marketing consultant to independent professionals and professional service firms around the world and she share’s her tips with us on how to leverage Facebook to market your business.
- Why is it better than MySpace or LinkedIn? — There seem to be more small business owners on Facebook. MySpace is more personal and LinkedIn is more of a formal professional site. Facebook operates as both and allows you to expand your network more so than others.
- How can you use it for business? — The basics are to start by entering a great profile. SEO ranking is high for Facebook so use that to your advantage. Then reach out to other small business owners and develop friends and follow up by then reaching out to your target audience.
But that’s only the beginning to successfully using Facebook. Shama shares very detailed steps and the proper etiquette to contact, network and respond to others on the site to begin to build your community and bring together people in your industry to create personalized groups.
There are so many more tools that Facebook offers to assist in marketing your small business. Wouldn’t you like to hear them all?
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February 20th, 2008 at 12:38 am
Thank you for having me on Anita! It was such a pleasure talking with you and Steve about such a hot topic.
= )
February 20th, 2008 at 2:40 am
Shama Hyder: I look forward to listen to the interview. I will contact you on Facebook later on. You could click on my name and see my profile on Facebook.
I have the following short URLs:
http://profile.to/ego
http://martin.lindeskog.name/ego
You could for example get http://profile.to/afterthelaunch
All the Best,
Martin Lindeskog – American in Spirit.
Gothenburg, Sweden.
February 20th, 2008 at 11:39 am
Now I feel like I’m missing something! I’m going to have to go on over to Facebook and have a look-see now.
And I really liked the way that Shama provided almost step-by-step instructions for how to proceed using Facebook and all of it’s features. That was very helpful to understanding the entire process and how to use it to your advantage.
February 20th, 2008 at 3:06 pm
I agree Chris that Shama provided great insight into using Facebook applications. I was never quite 100% convinced about Facebook but now think it can be very useful in marketing your business. I will also be checking it out.
February 20th, 2008 at 7:36 pm
Thanks for the intro to Facebook. I have heard about Facebook but certainly was not aware of the great features it does offer. After lisenting to Shama’s interview you can be sure that I will go over and really check it out. Great interview Shama!
February 29th, 2008 at 11:16 pm
I found this to be a very nice and informative podcast. I think Shama gave good ideas in terms of what is important in Facebook.
I’m jumping on the bandwagon of Facebook partly because of this interview.
Cordell
May 9th, 2008 at 10:21 am
I have been looking for a guide as to how to market my website via FaceBook and am glad I came across this interview.
Rachel
July 20th, 2008 at 1:13 am
Hi Anita, as a facebook virgin I found your interview with Shama Hyder extremely helpful and informative. I found you by googling “how to use facebook to market your business” and am glad to have made the connection – you are now firmly in my “Favorites”!
Cheers
Irving David
a music lawyer in london, England
December 10th, 2008 at 1:11 pm
[…] most recent and popular shows, I see titles like: Building a Successful Community Giving Program, Using Facebook to Market Your Business, and How to Start a Business with No […]
December 24th, 2008 at 10:48 am
very new to facebook really like your Info.
January 16th, 2009 at 2:07 am
Wow. This information is really helpful. Shama, you’re a very helpful guest. Thanks! I should get started with Facebook now. 🙂
March 16th, 2009 at 6:46 pm
WOW! Thank you for this info! Look for my Little Black Book~Daily Food Diary and one day my DailyDiabetesDiary on Facebook!
October 5th, 2009 at 8:53 am
Better than MySpace or LinkedIn ?
But these site didn’t have the same goals.
November 1st, 2009 at 9:40 pm
We understand adding Facebook to a marketing plan is important, but what is the best way to market our services on facebook?
November 27th, 2009 at 6:58 am
Hi I am new to facebook would like to know how I can market my chiropractic practice on facebook.
February 1st, 2011 at 11:00 am
[…] For more ideas, listen to this great podcast provided by Small Business Trends Radio […]
February 23rd, 2011 at 4:13 pm
Can you continue on the path of ignoring a social path and remain successful? I was giving this some thought lately, I have a Twitter account and a Facebook account, but only set it up know one day I would get left behind, if I did not participate. Looks like that time has come to do more social media.
March 21st, 2011 at 1:14 am
We launch our business page this year facebook.com/AdoreRealty and have seen the impact it can have, we did invite past clients and other Realtors to come and network form the page and it has been a pleasant surprise.
March 22nd, 2011 at 5:34 pm
[…] Anita Campbell, SMB Trendwire recently interview an expert about the uses of Facebook as well. Anita’s interview with guest, Shama Hyder, Chief Marketing Expert and Founder of After The Launch, will really help you get an overview of how to use Facebook in your business and what you should and should not use. The interview answers questions such as ,b>Why is it better than MySpace or LinkedIn? — There seem to be more small business owners on Facebook. MySpace is more personal and LinkedIn is more of a formal professional site. Facebook operates as both and allows you to expand your network more so than others. Listen to the full interview here. […]
August 31st, 2011 at 9:29 pm
Is there an online tool for plotting media coverage (news stories) about a keyword, brand, or product?
February 15th, 2012 at 2:08 pm
Facebook is definitely a great way to market your business, you can start with your friends and they can show it theirs. If done properly it can spread faster than a wildfire.
September 10th, 2013 at 9:13 am
[…] For more ideas, listen to this great podcast provided by Small Business Trends Radio […]