Small Business Trends Radio

Toilet Paper Entrepreneurs: The “Three Sheet” Strategy

Toilet Paper Entrepreneurs: The

If you’ve ever been in a restroom and the toilet paper is low, say only 3 sheets left, what do you do? You panic, you begin to search, you begin to gather bits and pieces in an attempt to build upon – basically, you do whatever it takes.

Many entrepreneurs can relate to this because the manner in which they’ve built their business has been much the same as the example above. Thus, giving birth to the “Toilet Paper Entrepreneur.” Toilet Paper Entrepreneurs: The

Michael Michalowicz, author of Toilet Paper Entrepreneur, along with host, Anita Campbell and special co-host Ivana Taylor, walk you through the 3 sheet strategy that you’ll need to make every year a banner year, regardless of the current economy.

Join the ranks of the Toilet Paper Entrepreneurs! Here’s a brief overview of Michael’s 3 Sheet Strategy:

  • Prosperity Plan — This is your vision, your final destination that you’d like to see your business reach. Write it down and spell it out.
  • Quarterly Plan — This is where you need to consider all the variables that will be obstacles along the way. Every 90 days realign your company and figure out how to maximize these obstacles to continue to push forward and make your adjustments accordingly.
  • Daily Metrics — This is where you check and then recheck specific numbers to measure the day to day “health” of your business and stay alert for potential problems that may be on the rise.

Ready to learn more about the 3 sheet strategy for becoming a bonafide “Toilet Paper Entrepreneur?” Listen to Michael’s full interview by clicking the red and yellow player below now.

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7 Responses to “Toilet Paper Entrepreneurs: The “Three Sheet” Strategy”

  1. Mary Grace Ignacio Says:

    Toilet Paper has become very interesting symbol in business. Thanks to you Michael. I would like to ask, what more specific steps we can do with the 3rd sheet – Daily Metrics?


  2. Martin Lindeskog Says:

    I will read this book sometime in the future. I look forward to listen to the interview.

  3. Mary Grace Ignacio Says:

    You can save it in your mp3 player or ipod, Martin. You can download it’s mp3 version. I really love this feature.

  4. Mary Grace Ignacio Says:

    Michael, I just remembered this post is perfect for my small business goal blog. 😉

  5. Martin Lindeskog Says:

    Yes, it is a nice feature. I have to get a new MP3 player in the near future.

  6. Jennifer Barthe Says:

    Thanks for posting such a wonderful interview. I heard Michael on another podcast yesterday and have fallen in love with his message. As soon as I finish listening to this podcast, I’m headed downtown to buy the book tonight! This information is fantastic and there’s no time to waste in applying it to my business.

  7. Moving From Me To » Blog Archive » Business Partnering: Earn Money Without Wasting Everyone’s Time Says:

    […] I recommend are of Birthing the Elephant author Karin Abarbanel, Toilet Paper Entrepreneur author Michael Michalowicz and Laurel Delaney of The Global Small Business blog. Find more ways to partner […]

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