Small Business Trends Radio

Writing Your First Business Book

Marc Kramer: Writing Your First Business Book

Many dream about writing a business book based on their experience and expertise but few of us do it. Immediately there are questions. You begin to ask yourself, “Where do I begin? What is the process? Do I have enough expertise? Will anyone read it?”

And that’s just the beginning. The questions continue to build as does the anxiety.

Marc Kramer: Writing Your First Business Book

Marc Kramer, Founder of Kramer Communications,
joins host Anita Campbell along with co-host, Brent Leary, to show you how
to be courageous and take your expertise to print with a book publisher. Mark is part of the faculty at the Wharton School of Business, a columnist, a serial entrepreneur and author of five books. He’s “been there, done that” several times over and now he’s going to show you how to do it, too.

Below are the questions we asked Marc in this episode:

  • (2:02) First Marc, can you tell us a bit more about yourself and your background?
  • (2:49) How did you come to write your first book?
  • (5:12) Would you say that is a typical motivation to write a book?
  • (7:17) Can you walk us through the process, step by step, how to go about writing a book?
  • (10:25) How long does it take you to write 1000 words per day?
  • (11:49) How much marketing support should you expect from your publisher?
  • (13:18) What would the typical advance be for an unknown author?
  • (17:54) Is it better to self-publish or sell your book to a traditional publisher?
  • (21:07) If you decide to self-publish, what kind of sales numbers would make a traditional publisher bring you on board?
  • (22:10) What are the key components of the outline?
  • (23:03) Sixty thousand words is the average for a business book?
  • (23:12) What are some things one can expect to face during this process from the writing perspective?
  • (24:27) Are you seeing more authors embrace their book ideas and test the waters first via their blogs and newsletters?
  • (26:41) Marc, where can people find out more on the web?

Listen to Marc’s full interview now by clicking the red and yellow player below.

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6 Responses to “Writing Your First Business Book”

  1. Martin Lindeskog Says:

    Marc Kramer,

    Which is your favorite business book?

  2. Rose Anderson Says:

    Congratulations for such a wonderful interview.

    However I am wondering Marc, do you think it won’t take up much energy, effort, time, and money to write, publish and market your book? Are the return on investment all worth it? Especially these days, people turn to Internet right away when they needed information?

  3. Amanda Says:

    Great information. There are so many ways for just about anyone to publish their own biz book these days. It was interesting to hear what’s involved before taking the leap.

  4. Rose Anderson Says:

    I didn’t seem to get a response to my inquiry. 🙁

  5. Martin Lindeskog Says:


    Marc said that it took about 9 months for him to write a book and he had to “crank out” about 1000 words a day and then go through the material, edit it, send it to an editor, and then send it out to different publishers. You got paid in advance, but that you had to payback and you get circa 10 – 15% of the sales. You have to sell about 1000 books before the big publishers will notice you, if you publish the book by yourself.

    I think that many people are going to the Internet, but I don’t read a whole book on the screen. I am interested in getting a Kindle in the future in order to test this gadget and see how it is to read an e-book.

    You could start out to write an e-book and distribute it on the Internet. If it get popular you got then turn into a paper book. is one source if you want to publish it.

    I thought the interview ended in a nice way, describing on how his daughter had written several children stories and then published them by herself.

  6. Dave Says:

    Great tips from Marc for those who wants to be an author and published to promote their small business.

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