Small Business Trends Radio

How To Use PayPal To Drive Sales

Eddie Davis: How To Use PayPal To Drive Sales

Small businesses are consistently looking for opportunities to monetize their business and grow sales. Just by adding PayPal, many small businesses are realizing incremental revenue from higher conversion rates up to 14%. With PayPal, small businesses can accept payments instantly and gain access to millions of online shoppers.

Even better – they can do all of this while making the checkout experience easier for the consumer.

Eddie Davis: How To Use PayPal To Drive Sales

Eddie Davis, Senior Director of SMB Merchant Services at PayPal, joins host Anita Campbell along with co-host Joel Libava, for an open discussion about the benefits of using PayPal and how small businesses are successfully driving sales with it.

Below are the questions we asked Eddie in this episode:

  • (1:58) First Eddie, can you tell us a bit more about yourself and your background?
  • (3:26) What is PayPal?
  • (5:14) How does PayPal help small businesses increase their sales?
  • (10:03) Where does that number of a 14% conversion rate come from?
  • (11:29) How much does it cost a merchant to accept PayPal? What is the cost per transaction?
  • (12:46) Twitter community question: What is mass pay?
  • (14:21) How can PayPal help small businesses sell globally?
  • (17:43) Besides using PayPal, what else can SMB merchants do to expand their reach globally?
  • (19:14) How can my listeners set up a PayPal merchant account for their business?
  • (20:19) What about tips for tackling customer trust issues for an SMB merchant?
  • (22:20) Can you recommend some best practices for brick-and-mortar small businesses who want to have an ecommerce presence as well?
  • (24:15) Twitter community question: Why is there a $5,000 limit on transactions?
  • (25:14) Can you discuss any particular customer success stories?
  • (27:15) Does PayPal have an international information site for global selling?
  • (28:39) Eddie, where can people find out more on the web?

Listen to Eddie’s full interview now by clicking the red and yellow player below.

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

10 Responses to “How To Use PayPal To Drive Sales”

  1. Martin Lindeskog Says:

    Eddie Davis: Do you have a way for handling small transactions like micro-payments? Is it easy to integrate a PayPal solution on MySpace site for a musician?

  2. Mary Grace Ignacio Says:

    Oh I love PayPal. It has brought me a lot of benefits. I was really thankful when PayPal is finally available here in PH. You know what, I lost 100 USD of possible earning way back my college years just because there is no PayPal here in PH. But that was then. 😉

  3. Amanda Says:

    I’m a huge fan of PayPal. If a website offers PayPal, I always choose that method of payment. I have more trust for PayPal instead of a stranger behind a website who may take advantage of my credit card info or just simply leave in lying around for anyone to see and copy.

    As a website owner, I offered PayPal and the large majority of buyers used that form of payment. Without it, my sales surely would have suffered.

  4. Mary Grace Ignacio Says:

    I agree with the security purposes Amanda. I honestly have a friend who happens to be a victim of identity theft and have used her credit card info. 🙁

    That is why today, I really opted to transact using PayPal and have advised my friends too. 😉

  5. Arthur Bland Says:

    Btw Staci, Hello!

    I would just like to suggest something.

    I noticed that you’re no longer posting an announcement of the next podcast interview and allowing your readers to ask questions. You might have did but I missed it but I think you didn’t. 😉 I’m just suggesting if you could put that back… I found it really helpful before… Thanks!

  6. Chris Says:

    I, too, love to use the services of PayPal and have been doing so since 2001, I believe. And to date, I have had no problems and have no complaints.

    It’s an excellent service for anyone wishing to perform financial transactions online and I would recommend it to anyone.

  7. Mary Grace Ignacio Says:

    Same here Chris. I am glad that for almost 3 years using PayPal, I have never had an issue yet. I also highly recommend their services. 😉

  8. Online Garden Fountains Says:

    I am also using PayPal and I am happy for it. I recommend paypal to everyone who are selling online. It is also very safe.

  9. Franchise Information Says:

    PayPal is the safest and most easiest way to make transactions online. Our sales have greatly driven up over the past few years ever since we offered Paypal.
    I recommend that all Franchises offer Paypal accordingly to their Service.

  10. kent Says:

    I have used PayPal with excellent support for online business purchases and also for online invoicing for a our regional marketing clients for speed and convenience. But recently, when we implemented the invoice and request payment service for a UK based advertising agency, PayPal was a failure and cost time in our collection process.

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