Small Business Trends Radio

How to Turn the Story of Your Brand Into a Classic

MarketingJuly 28, 2009By

Leah Komaiko: How to Turn the Story of Your Brand Into a Classic

It’s a well-known fact that our emotions come into play when we make decisions. As a result, engaging and authentic stories can actually inspire customers to “fall in love” with you.

I don’t know about you – but I love a great story. I especially love to hear entrepreneurial success stories. You know. . . those stories about the tiny beginnings in someone’s basement or at someone’s kitchen table that ultimately lead to great success. There’s nothing more captivating than a really great story.

Leah Komaiko: How to Turn the Story of Your Brand Into a Classic

Leah Komaiko, Founder of and author of 19 books, talks with host Anita Campbell and co-host Brent Leary about the value of stories.  Leah teaches you how YOU can turn YOUR story – into the type that becomes a classic.

Below are the questions we asked Leah in this episode:

  • (2:40) First Leah, can you tell us a bit more about yourself and your background?
  • (4:41) How is your brand story different than the “About Us” section on your website or bio?
  • (7:41) Can you tell us about being a “recovering comedian?”
  • (10:24) What is it that really moves people in a story?  What’s the magic formula?
  • (13:03) If I were setting out to turn my story into a classic, what is it that I should be focusing on first?
  • (18:56) How can we find our “Gettysburg Address” for people?  Can it be short and sweet or long and lasting?
  • (21:55) How can you go about finding your story and telling it in a compelling way to make people react to it?
  • (23:26) How can you use fictional characters properly to get your story across?
  • (26:04) I’m curious and I’m sure others are by now, too, so tell us. . . what’s Leah’s story?  If you could equate it to a book, what would that book be?
  • (29:31) Leah, where can people find out more on the web?

Brought to you by our sponsor:

Infusionsoft - eMarketing Software for Entrepreneurs

– Listen to Leah’s full interview now by clicking the red and yellow player below –

4 Responses to “How to Turn the Story of Your Brand Into a Classic”

  1. Martin Lindeskog Says:

    I will listen to this podcast interview this weekend! 🙂 I am very fascinated by story telling.

  2. RedHotFranchises Says:

    Great Podcast!
    Your brand says a lot about you and your business, and that’s as true for a one person home-based operation as it is for a multinational conglomerate.

  3. Martin Lindeskog Says:


    I have now listened to your interview with Leah Komaiko. Very inspiring. Best premises with your forthcoming book. I am thinking of writing a book on my story and what I learned from my start-up as I described in my post, Five Lessons Learned from my Start-up — And why I’d Do it Again, on Open Forum.

    Do you know how you could get a “ghost writer”?

  4. RedHotFranchises Says:

    Growing a business can be done in a variety of ways, such as diversifying products or services, hiring more staff, or increasing your advertising efforts. Whatever your growth strategy, building a strong brand will ease your path to success, which is why franchising continues to do very well despite the economic conditions as it already comes with brand awareness, a system and territory.
    Visit to see many opportunities available from nearly every industry.

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