Giving Referrals: A Great Way To Do Business
John Jantsch, Founder of Duct Tape Marketing and author of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide,” joins Anita Campbell for an in-depth discussion to bring focus to the act of giving referrals – and the benefits it can have for your business.
To put it simply, John feels it’s a great way to do business. He feels so strongly about this, that he has written a new book on that very topic titled, “The Referral Engine: Teaching Your Business to Market Itself,” that is set to be released on May 13th of 2010.
Below are the questions we asked John:
- (1:42) First John, can you tell us a bit about yourself and your background and how you got to be running Duct Tape Marketing?
- (5:19) You’ve got a new book coming out called “The Referral Engine” so can you tell us a bit about that?
- (7:00) We’re here today to talk about giving referrals. Why is giving referrals important?
- (12:04) You once told me you had a really interesting way of writing a book. I wonder if you can share that approach?
- (15:07) What is the single greatest factor in determining how referrals are made?
- (16:32) How do we actually build quality referrals that fit our own business strategy? Where is the starting point, John?
- (20:10) It seems the whole world is “social media crazy” today. Can social networking online help you build referrals and if so, how?
- (22:44) How else do you generate referrals? How can you actually enhance getting referrals?
- (25:05) What are some tools to “activate” your network?
- (29:31) Your book is coming out very soon, isn’t it?
- (30:53) The book has it’s own website, right?
- (31:30) So that’s ReferralEngineBook.com?
- (31:34) And, of course, your main website is DucTTapeMarketing.com, correct?
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Listen to John’s full interview now by clicking the red and yellow player below
April 20th, 2010 at 1:15 pm
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This post was mentioned on Twitter by ducttape: Giving Referrals: A Great Way To Do Business http://su.pr/2vm8As audio interview with @smallbiztrends…
May 1st, 2010 at 9:45 am
It is always great to listen to Jon Jantsch’s wisdom!
I look forward to hear Wayne Hurlbert’s interview with him.
Talking about a giving referrals, I joined a BNI chapter in Gothenburg on April 30.
I will buy Jon’s book together Networking Like A Pro: Turning Contacts into Connections by Ivan Misner, David Alexander & Brian Hilliard, in the near future.
April 20th, 2010 at 12:49 pm
Giving Referrals: A Great Way To Do Business http://su.pr/2vm8As audio interview with @smallbiztrends
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April 20th, 2010 at 12:56 pm
Agreed RT @ducttape Giving Referrals: A Great Way To Do Business http://su.pr/2vm8As audio interview with @smallbiztrends
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April 20th, 2010 at 1:00 pm
Small Biz: Giving Referrals: A Great Way To Do Business http://bit.ly/cuOEtc
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April 20th, 2010 at 1:00 pm
SMBTrendWire post 🙂 Giving Referrals: A Great Way To Do Business: John Jantsch, Founder of Duct Tape Marketing an… http://bit.ly/agqIIP
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April 20th, 2010 at 3:15 pm
Giving Referrals: A Great Way To Do Business | Small Business … http://bit.ly/9XUhIM
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April 21st, 2010 at 3:52 pm
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April 23rd, 2010 at 9:45 am
Our Newest Podcast Interview With @ductape Is Up ~ “Giving Referrals: A Great Way To Do Business” ~ http://is.gd/bDBzi
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May 1st, 2010 at 9:49 am
Listen to @smallbiztrends’s interview with @ducttape if you want to learn how to create a “referral engine”. http://bit.ly/aMC7CL
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May 7th, 2010 at 9:20 am
Giving Referrals: A Great Way To Do Business. http://ow.ly/1HQbb
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