Small Business Trends Radio

Staying on top of the latest trends driving small business can be beneficial in many different ways for you and your small business. It’s crucially important to determine the fads from the trends – and then capitalize on the trends.

Rieva Lesonsky, CEO of GrowBiz Media and SmallBizDaily has been covering small business issues and entrepreneurship for nearly 30 years. One of her favorite topics is business trends, uncovering the hot markets today’s entrepreneurs should be focusing on. Today, Rieva joins Brent Leary to them with you.

Below are the questions we asked Rieva:

• (1:17) First Rieva, can you tell us a bit about yourself and your background and what you’ve been doing over the past years?
• (2:18) You’ve been living the entrepreneurs dream over the years, so how has being in the dream shaped your opinions of what small businesses should know about?
• (3:32)  When you have those rare occasions when you have time for yourself, what do you do for fun?
• (4:29)  Can you tell us the difference between a trend and a fad and how a small business owner can avoid the fads and focus on the trends?
• (6:30)  Do you see any fads that are currently upon us right now?
• (8:58) What are some of the ways you can determine what’s hot?  How do you know what that is before everyone else knows?
• (11:32) What are some of the areas that small business folks can find these things and jump into them?
• (13:24)  Is there any one trend that makes sense for a small business person to be focused on right now or be aware of right now?
• (16:05)  I’m assuming that these are areas that people are spending money in today’s market?
• (19:59)  How much time should business owners spend on trying to find trends and determine fads?  How much time should they be putting into this?
• (21:18)  How has social media and social networks affected this area by finding and exploiting trends?
• (23:08)  What are some of the sites that people can start doing some of the research on?
• (25:53)  Should all small businesses have a web site at this time?
• (29:04)  What are some of the things that you’d like to leave folks with?

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Listen to Rieva’s full interview now by clicking the red and yellow player below

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