Small Business Trends Radio

How To Properly Plan For Your Website

Blogging, TechnologyJanuary 24, 2012By

Cal EvansMost people don’t understand the spell they invoke when they recite the magic works “I need a website” in the presence of a developer. Sometimes the results are good, sometimes bad, sometimes the results are no where near what they wanted.

Avoiding A Goat RodeoCal Evans, Author of “Avoiding A Goat Rodeo“ will be joining Anita Campbell and Brent Leary to look at 8 points that people need to consider before contacting their developer. He will dispel the magic of software development and show small business folks how to be involved in the process, keep control of the process, and get the website they want.

Below are the questions we asked Cal:

  • (3:39) Cal, can you tell us a bit about yourself and your background and how you came to be involved in web design?
  • (5:16) You’ve probably been involved in thousands of web applications, correct?
  • (5:45) What is the number one problem that you see web site projects fall into?
  • (6:50) Is lack of communication the real reason why web developers don’t understand what the business intends?
  • (9:17) Do small business owners think that’s what the developer does?  What would you say to those small business owners, Cal?
  • (12:45) Why would you hire someone if the developer is willing to do it for you?
  • (13:24) What would be the title that person carries?  What skills or title would you be looking for?
  • (14:26) What would you typically pay to hire someone like that?
    (15:40) When you go to hire a developer, should you tell the developer what your budget is?
  • (17:01) How do you know that the price you’ve been quoted is a good price?
  • (18:48) Once you’ve hired your developer, how can you tell if your project is on track?
  • (22:00) How often should a client and a developer communicate during the project?  What’s the right level of communication?
  • (23:28) Why is a contract so important?
  • (25:18) Is it a good idea to have your developer host your site?
  • (27:34) Is is better for a business to get the domain on their own as opposed to letting the developer register it?
  • (28:34) Once the project is finished, who owns it?
  • (29:39) Where can people find out more about what we discussed today, your company and what you do?

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Listen to Cal’s interview now by clicking the red and yellow player below

4 Responses to “How To Properly Plan For Your Website”

  1. Jay Mahal Says:

    this interview is worth listening.. good job guys!

  2. Martin Lindeskog Says:

    Great insight on how to plan for a new website!

  3. Stuart Says:

    Great interview. Could have done with this information last year :)
    At least I know now for next time.

  4. Shaqnel Says:

    In practice, many people fail to plan their websites. Sometimes the ever-busy, dynamic nature of running a business is to blame; there are so many operational demands that proper time are not allotted to projects. But this often happens because people fail to recognize that planning for the Web is just as important as planning for anything else in a business. Have you decided to hire a developer to help you with your site? This can be a smart choice, but it’s a little more complicated than hiring a plumber or a car mechanic. You can retain tight control as the developer crafts your site — but only if you educate yourself on some basic concepts.That was a very informative interview.

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