Small Business Trends Radio

How To Plan, Manage and Brand Your Career

DavidWe all know how important a proper business plan is in today’s business world. But it’s your personal communication strategy that gets you noticed and “top of mind.”

Creating a vision that inspires and a mission with real purpose is important. This concept is similar to a business plan, but it’s a business plan for people.

Our featured guest in this episode is David Sandusky, CEO and Founder of Your Brand, LLC. David is a former executive recruiter who has interviewed thousands of executives and businesses identifying the common traits of success. He has combined his passion for people and marketing to help individuals build a strategic career plan. A personal brand they are proud of.

Here is a sampling from the show:

  • Begin the process of defining yourself by asking yourself a series of questions regarding how you wish to be perceived by others and what is the message or impression that you wish to convey. Determine what it is that makes you unique.
  • Move through the process of determining what the trends are affecting your business environment. What are you doing to pull your core competencies together to work towards accessing these trends? Begin to develop your personal brand.
  • Create a “theme” for yourself. Your behavior and, specifically, the experiences that others have with you, is very important. If your behavior is consistent with your personal brand, people will begin to trust and believe in you and your mission.

Today’s Trend: In addition to the above points, please stay tuned at the end of the program to the Today’s Trend segment. The Today’s Trend for this episode is: Content Based Marketing. Today’s Trend explores the trends towards content based marketing and extending your “brand.” Display your expertise for the world to see. By including information based content, you can get increased visibility for yourself and your company. Press releases, white papers full of tips and advice, publications, and publishing yourself through a blog, are a few ways to take advantage of this recent trend.

Recorded: February 20, 2007

Duration: 53.28 minutes

About David Sandusky, CEO and Founder of Your Brand, LLC

David has an extensive background in retained executive search. He has interviewed hundreds of executives, managed client engagements, built research teams and run western region operations for a premier retained executive search firm.

As a top producer, David’s career progressed nicely holding a variety of professional positions including Director of research, and Operations VP. He advises entrepreneurial ventures and start-up organizations.

David is a Colorado native along with his wife who is also a local business owner and he is intimately involved in the community including supporting disadvantaged kids through Denver Active 2030.

For more on David Sandusky, visit Your Brand, LLC.

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