Small Business Trends Radio

Conversation: Sales – Start the Year Off Right with Sales and Activity Plans

Warren Greshes, Motivational Speaker, Author and Talk Show HostIn this Small Business Trends Radio broadcast, host Anita Campbell interviews the always-engaging and exciting motivational speaker, author and talk show host, Warren Greshes.

Warren leads you through the process of establishing sales goals for the year in order to achieve the business success and personal wealth you want to achieve. He explains what it takes to achieve those goals, including the following key points:

  • Most business owners and salespeople focus on sales and the necessity of having a sales plan. However, it’s activity that drives sales, yet hardly anyone has an activity plan.
  • Most people fear rejection — yet they don’t know how much rejection they need. In other words, they have to get enough “no” responses to also get enough “yes” responses.
  • Warren says: “The middle is dead: you can no longer be pretty good. In order to compete in today’s business world you have to be the cheapest or the best.” He elaborates on what this means for small businesses.

And don’t miss this: Warren describes a super simple, easy and dirt cheap method for organizing and tracking your own sales activity and/or the sales activity of your salespeople. It is a fool-proof system that involves nothing more than an index card and a pen. Should you feel the need to automate it, the system can be set up into an Excel spreadsheet in just a few minutes.

Other highlights of this show include Anita Campbell’s regular feature, Today’s Trend. This segment is titled “Using Email in our Business Communications — Even in the Sales Process.”

About Warren Greshes

Warren Greshes is an experienced and highly successful sales motivational speaker who is sure to leave you enthusiastic and ready to go out and get more business.

As an expert in the areas of sales motivation and personal and professional development, Warren has addressed corporate and association audiences all over the world. His corporate clients include: Bridgestone/Firestone, Hewlett Packard, Monsanto and Coca Cola. Warren has also spoken in front of some of the largest and most prestigious organizations in the world, including The Million Dollar Round Table, The National Association of Realtors and Sales and Marketing Executives International.

Warren hosts a weekly internet radio show, The Warren Greshes Show.

In addition, he has produced audio and video programs in the areas of sales, success and customer service, including the award-winning, “Supercharged Selling: The Power to be the Best,” and in early 2006 John Wiley & Sons Publishers will release his first book, “The Best Damn Sales Book Ever: 16 Rock-Solid Rules to Achieving Success!”

Warren has served on the board of directors of the National Speakers Association, and in 1998 was awarded their highest designation when he was inducted into the Speakers’ Hall of Fame.

You can find more information about Warren at

Warren blogs at the Greshes Blog.

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